Before you film

Gatsby Art Club

Gatsby Art Club is a premium monthly watercolor kit. Every edition ships with pre-sketched artwork, artist-grade supplies, and a step-by-step video lesson. Everything a beginner needs to sit down for a calm evening and finish a painting they can actually be proud of. A new design drops every month.

WHO ARE OUR CUSTOMERS

  • People looking for an anxiety free evening. This is our #1 audience. Most of our customers tell us they want something that switches their brain off. Slow, easy, relaxing.
  • Beginner painters. They want to paint but freeze at a blank page. The pre-sketched artwork removes that fear entirely. They don’t have to “do the homework” of sourcing supplies. The tutorial has been filmed using the same exact materials they will use for the same subject
  • Gift buyers. A lot of energy went into designing the box so that it would make for a thoughtful gift for anyone that’s crafty and doesn’t compromise on aesthetics.
  • Couples and friends looking for a together activity.

WHAT’S IN THE BOX

  • Pre-sketched artwork on artist-grade paper. 100% cotton, cold-pressed, 300 gsm.
  • A blank sheet of the same premium paper for freestyle practice.
  • Full watercolor set. 10 high quality colors, and 3 metallic shimmer paints.
  • Watercolor brushes
  • Step-by-step video art class. The QR code is printed inside the box
  • The box itself is paintable.

POSSIBLE REEL ANGLES

  • Anxiety, calm. Slow strokes, ASMR-friendly, calming vibe.
  • Everything you need in one kit. For those who always wanted to paint but never knew where to start.
  • Pre-Sketched. Great way to start for those who want to paint but don’t feel confident in their drawing skills.
  • Learn to paint. Each month teaches real techniques that they can build upon. You’re building a skill.
  • Make something you’re proud of.
  • Date-night or friends get-together activity.
  • Giftable. A thoughtful gift for the crafty individuals.
  • Everything made easy. No researching supplies, no wrong purchases. Artist-grade everything in one kit
  • Paintable box.

This document is for reference. We onboarded you because of your painting and video editing skills. You have complete artistic freedom over the painting and the reels. Keep in mind that “salesy” videos do not do well on Instagram. Looking forward to see what you come up with 🙂

Lorenzo Menozzi | Gatsby Art Club | @gatsby.canvas